New Media Issue

Hi, everyone!

Is the time I greet to you all again.

A very sad thing that I'm going to announce, this is my last post because my assignment is going to end soon. However, you can still follow my others blog, which recorded my life.

Well, get to the main point.

Today gonna write something about new media, as you can see the topic at the beginning "New Media Issue".

We know that new media brings a lot of convenience in our life, however, it actually bring much issues which can affect our life. There is total 13 issue are found by using new media, but I'm going to explain one issue during this blog, which is buying follower, which under credibility issue.

Buying follower as also called as a dirty business. Why has it been named? Because while you think a blogger who has a million follower, you will think about because of their works, therefore they gain it. However, when the truth is most or all of the follower is bought by them, as a follower, we will feel like we are cheated, we been played like a fool. 

Why do people buy follower?

I.  A person to buy follower is to gain popularity, thus, become a celebrity. They enjoy the focuses from the public, therefore they do it. Some of them might because of money. As I know, while your viewer in youtube reaches certain amount, youtube company will bank you money.

II. The company buys follower is to increase their reputation, therefore, increase their profit, in the other hand increase the company level in the country.

III. Obviously, the online shop is for increasing their sales. Online shop becomes very famous now because people nowadays like to shop online than go to shopping mall, save time, save cost or cheaper price, a variety of reason that make people like to do online shopping. However, if you are a new online shop, you may have to use about 1 to 2 years to gain your popularity, thus you just started get your sales. Therefore, buying follower is the fastest way to make them earn more.

Why buying follower is not being encourages or can say it is prohibited?

I. It sends out a message that your are desperate, inauthentic when you paid for followers and you really don’t get the point of social media.

II.These followers not potential leads or customers. They don't share or link your content. Think of these social media accounts as robots doing the same thing for everybody.

III. The idea, “if this business has a lot of fans it must mean it is popular and I should follow them too” is not always correct. As the generation of technology advances, people started be aware of this buying followers issue.

IV.  Buying fake Twitter followers, while definitely a rush at first, ultimately hurts your brand identity in the long run because you probably don’t know what kinds of followers.

V.You will get found out, thus, your brand image will be damaged, your true followers will leave you because of yours trustworthy.

Buying followers is not the best way for a person or a company to get the benefit. It might help you to reach your target in a short minute, but it can also ruin your business in a short minute. Therefore, think about it before you decide to do the action. Do you want your business works long-lasting?

Once again, thank you all for reading my posts on and off. Is the time to say goodbye. Thank you and have a nice day!

Crisis Communication and Social Media

Finally updated my video which talked about something related to PR.
Hope you all enjoy it..
Ignore my "pretty" face, and Malaysia English...
Have a nice day!! ^^

New Media Plan

Hi Hi, everyone!
Hope that you all have a nice day today!
I'm back and  this time going to write about New Media Plan.

As we know that everyone using Facebook, Twitter, Youtube, Tripadvisor and a lot more application or websites, these all consists as new media, so hope that you get roughly about what is new media now.

Do you notice that, nowadays, every company no matter how small or big the company are, also having at least 1 new media to disseminate a message, promote or maybe interact with their target market?


This is because new media is the dominant method to present a company nowadays, it not only reach certain areas, it reach worldwide, thus, it easy to access and control, therefore company use it to maintain communication with its stakeholder.

So, how to plan a New Media Plan? I will use my assignment as examples in order to explain it more details.





As I'm doing new media plan for Sushi Zanmai which been assigned by my tutor.

1st：Define your target audience.

                
 The first thing we been looking at is the target audience of the company. We found out most of the customers of Sushi Zanmai are working adult, second will be fallen to a family. This could help to shape your mind about what new media you should use, how to use, what kind of content should be included in your new media platform in order to reach your target audience.and a lot more which let you more easy to prepare and link to the following steps.

2nd: Evaluate the existing new media

Is very important  to evaluate the existing new media that a company using, either it is sufficient or useless, could or couldn't reach your target audiences. In our assignment, Sushi Zanmai only has 2 new media which is Facebook and Official websites. It is actually categorized as lack of new media because Sushi Zanmai is a high reputation company which every customer will comment on it time to time. Just an assumption is impossible to use only 2 platforms to reach 2  million customers.

3rd: Enhance or create new media platform

While you evaluate the weakness of the existing new media have, for sure you have to solve it maybe enhance the old or create a new. We did both to Sushi Zanmai, as I mentioned the lack of new media platform, confirmed to have some new to cover this issue. Also, we found out the insufficient use and information not up-to-date problems happen in Sushi Zanmai new media, therefore we decided to enhance it, to maximize the effectiveness of existing new media.

4th: State the Objective(s)
For every plan, there must have an objective you must achieve after you do the new media plan in real life. Our objectives are to increase the sales (Objective 1) also to maintain the relationship of Sushi Zanmai internal and external stakeholder (Objective 2).

5th: Strategies and Tactics

Strategies and tactics are proposed to achieve the objectives. What and how should you do to achieve your objectives. To full-fill the objective 2, we do add on Instagram, twitter, intranet and a lot more. For Objective 1, we do online promotion, online contest and so on which can achieve it.
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These are my own opinions to do new media plan in more convenience way, at least, it works for me. You might think that is easy to do. However, every step you decide must be very careful, you might think your idea is useful, but sometimes is not, and might bring crisis towards your business if you can't handle it well. So, don't simply propose anything in your new media plan, think carefully and more in-depth, you will get the meaning and might achieve what you want!

Thank you! See you soon! 

Handling Online Feedback, Reviews and Dissatisfaction

Have a nice day everyone.

Today is the day, going to talk about something relate to PR and New Media.

The topic of the day is how Starbucks handle those Negative online feedback, reviews and dissatisfaction and swing the negative towards positive.

The picture below shows that the special promotion of Starbucks during Ramadhan.

And there are someone who claims that she didn't get the promotion while buying the handcraft beverage. Thus,someone who do not know about the situation started judging on Starbucks. 

Na No : "Then what are the purpose of Starbucks Malaysia tumbler if we cannot utilize it? SAVE THE EARTH YET YOU'RE NOT FOLLOWING IT! Sad case..."

There are actually a lot of public will do the same thing like NA No, judge without clarify the incident, and might generate others too in criticism on the particular company.

Starbucks Malaysia : Hi Momo, We apologise that you were unable to get your cake at RM6. However, as stated in our terms and conditions, this promotion is not valid with other discounts or promotions. We would like to know our barista at Giant Kelana Jaya store mentioned this to you? Thanks, Momo.


Fortunately, Starbucks is doing well to handle this feedback. 

Starbucks didn't influence by others negative comment, in order to reply on those negative comment, it decides to only focus on the person who claims the problem exist. From that, they let public knows what actually happening and tell the person clearly about the terms and conditions again in very polite way, this is also to tell others who looking at this case. The case close down and be solve with the reason misunderstanding of the person towards the promotion.

Despite this, Starbucks held a feedback session frequently. They welcome every consumer to give any relevant comments towards Starbucks. Just like the picture below :

Sometimes, when a company held a feedback session, it might be insufficient. However, Starbucks handle well in every comment leave by public, they answer immediately, politely, and clarify every problem or misunderstanding from public without any hesitate.

Therefore, procedures and attitudes in handling online feedback, reviews and dissatisfaction of a company is very important and also a main focus to be concern nowadays especially for which company having any social media platform. To build a good reputation or maintain the image of the company, this is the must for a company to focus on.

That's all for today... See you next week.. Have a sweet dream...

“Tower of Saviors”- Spokesperson

Today I'm going to talk about Tower of Saviors (神魔之塔) spokespersons - Bigbang 

This is a very famous mobile game among the world, no matter youth or adult, both are addicting on this mobile game. The game have 6 different colours gems, in this game, we called it Runestone. 

Briefly explain about this mobile game to you who may not know the game. 

                                   

(You have to move 1 Runestones, and the move of the Runestones will affect others's position.)

(To align 3 or more of the same colour Runestones, the Runestones will be dissolved to give your Monster power to attack. )

The higher level you be, the more stage you going to face, the hardest to clear a stage. Also, most interesting part of the game is there are many characters, and you have to level-up the character in order to produce the best.

If you clearly know about the mobile game, let's  me tell you why Bigbang will be the spokesperson of Tower of Saviors. First of all, Bigbang consists has 5 members, each of them through many cruel audition, survival program and others difficulty before they become one of the famous group around the world.

(Originally there are 6 people in Bigbang during the survival program, but the end there are only 5 people debut which is T.O.P, G-Drangon, Taeyang, Daesung and Seungri )

They all persist their way, never give up on their dream, therefore, they success.

Tower of Saviors and Bigbang are having the same elements, the mobile game required people who never give up on being beat by the enemy, and persist to clear every stage in order to get success to produce the best.

From this, i can say that, maybe Bigbang is not the best as the spokesperson of Tower of Saviors, but they are the most suitable person, because the idea being bring from Tower of Savior is exactly match with Bigbang's spirit.

(Every time, when they release new song, they try to make different, to present the newest of themselves to their supporter.)

Not only that, while Bigbang being famous in worldwide, they're still humble, still keep updating themselves, improves themselves in order to present the best to the person who love them. It is same with Tower of Saviors, which this mobile game always improve themselves, upgrade more and more characters or power and others ideas which to always present the best game to their supporter.

(It is only releases almost 1 to 2 years, Tower of Saviors has present 6.0 version.)

From my own opinion, is very clear that Bigbang is the most suitable person for Tower of Saviors, not only the reputation and supporter they having now, is about their spirit their characteristic.

That's all for tonight, thank you and have a nice day!

Social Media Policy

Do you know what is social media policy and how importance it is?

Social media policy is a guideline that been provided by organization to employees, whom take charge in organization's social media domain.
                                 
As we are now living in technological era, everything go easy with an internet. Same as organization, which most of the organization are having their own official Facebook, Twitter or even Instagram account which to maintain relationship between organization and their consumer.

 Therefore, is a must for organization to develop social media policy in order to create a best relationship and keep interaction with their consumer.

Examples

For examples, TicketCharge, one of the pioneering ticketing companies in Malaysia , who did such a good job in manage their own social media site. They update information frequently, greet in every public holidays and festival and always reply comment and feedback in 24 hours as in very polite way no matter how nonsense is the question are.                                                

From this, i can assume that they must have a great, proper and professional social media policy to guide employees in handling social media, in order to maintain best relationship with customer or to attract more people on their organization.

Not only for maintain relationship, social media policy can also build up an organization reputation sometimes might generate consumer brand loyalty.Take Dell for example, a recent report claims that Twitter has make DELL 1 million in revenue over the past year and a half.

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 As we know that, building reputation for company is hard, but losing company reputation can just be in 1 minute. The worst example Amy's Baking Company & Pizzeria , A.B.C., an upscale full service Retail Patisserie.

 I do not know what actually happen by reading their Facebook page, but the reply status write by the company is totally wrong which also include some negative words in their status. I do not know how long-lasting will this company be, but i guess their Facebook page will be disappear maybe within few months.

After my explanation, can you see how importance for an organization to have social media policy?  If you ready to start business  online, better for you to have a social media policy in order to maintain your business.

That's all for today. Have a nice day!   

Mobile Application- Starbucks Coffee

Today is the day,
this time using voice record to promote the mobile application that i like. Hope you all enjoy!
Please ignore the Manglish accent, broken English and lack or words. Thank you.

Just copy & paste the link below:

https://soundcloud.com/sisi-ng-1/mobile-apps

Have a nice day!!