Social Media Policy

Do you know what is social media policy and how importance it is?

Social media policy is a guideline that been provided by organization to employees, whom take charge in organization's social media domain.
                                 
As we are now living in technological era, everything go easy with an internet. Same as organization, which most of the organization are having their own official Facebook, Twitter or even Instagram account which to maintain relationship between organization and their consumer.

 Therefore, is a must for organization to develop social media policy in order to create a best relationship and keep interaction with their consumer.

Examples

For examples, TicketCharge, one of the pioneering ticketing companies in Malaysia , who did such a good job in manage their own social media site. They update information frequently, greet in every public holidays and festival and always reply comment and feedback in 24 hours as in very polite way no matter how nonsense is the question are.                                                

From this, i can assume that they must have a great, proper and professional social media policy to guide employees in handling social media, in order to maintain best relationship with customer or to attract more people on their organization.

Not only for maintain relationship, social media policy can also build up an organization reputation sometimes might generate consumer brand loyalty.Take Dell for example, a recent report claims that Twitter has make DELL 1 million in revenue over the past year and a half.

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 As we know that, building reputation for company is hard, but losing company reputation can just be in 1 minute. The worst example Amy's Baking Company & Pizzeria , A.B.C., an upscale full service Retail Patisserie.

 I do not know what actually happen by reading their Facebook page, but the reply status write by the company is totally wrong which also include some negative words in their status. I do not know how long-lasting will this company be, but i guess their Facebook page will be disappear maybe within few months.

After my explanation, can you see how importance for an organization to have social media policy?  If you ready to start business  online, better for you to have a social media policy in order to maintain your business.

That's all for today. Have a nice day!