New Media Plan

Hi Hi, everyone!
Hope that you all have a nice day today!
I'm back and  this time going to write about New Media Plan.

As we know that everyone using Facebook, Twitter, Youtube, Tripadvisor and a lot more application or websites, these all consists as new media, so hope that you get roughly about what is new media now.

Do you notice that, nowadays, every company no matter how small or big the company are, also having at least 1 new media to disseminate a message, promote or maybe interact with their target market?


This is because new media is the dominant method to present a company nowadays, it not only reach certain areas, it reach worldwide, thus, it easy to access and control, therefore company use it to maintain communication with its stakeholder.

So, how to plan a New Media Plan? I will use my assignment as examples in order to explain it more details.





As I'm doing new media plan for Sushi Zanmai which been assigned by my tutor.

1st：Define your target audience.

                
 The first thing we been looking at is the target audience of the company. We found out most of the customers of Sushi Zanmai are working adult, second will be fallen to a family. This could help to shape your mind about what new media you should use, how to use, what kind of content should be included in your new media platform in order to reach your target audience.and a lot more which let you more easy to prepare and link to the following steps.

2nd: Evaluate the existing new media

Is very important  to evaluate the existing new media that a company using, either it is sufficient or useless, could or couldn't reach your target audiences. In our assignment, Sushi Zanmai only has 2 new media which is Facebook and Official websites. It is actually categorized as lack of new media because Sushi Zanmai is a high reputation company which every customer will comment on it time to time. Just an assumption is impossible to use only 2 platforms to reach 2  million customers.

3rd: Enhance or create new media platform

While you evaluate the weakness of the existing new media have, for sure you have to solve it maybe enhance the old or create a new. We did both to Sushi Zanmai, as I mentioned the lack of new media platform, confirmed to have some new to cover this issue. Also, we found out the insufficient use and information not up-to-date problems happen in Sushi Zanmai new media, therefore we decided to enhance it, to maximize the effectiveness of existing new media.

4th: State the Objective(s)
For every plan, there must have an objective you must achieve after you do the new media plan in real life. Our objectives are to increase the sales (Objective 1) also to maintain the relationship of Sushi Zanmai internal and external stakeholder (Objective 2).

5th: Strategies and Tactics

Strategies and tactics are proposed to achieve the objectives. What and how should you do to achieve your objectives. To full-fill the objective 2, we do add on Instagram, twitter, intranet and a lot more. For Objective 1, we do online promotion, online contest and so on which can achieve it.
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These are my own opinions to do new media plan in more convenience way, at least, it works for me. You might think that is easy to do. However, every step you decide must be very careful, you might think your idea is useful, but sometimes is not, and might bring crisis towards your business if you can't handle it well. So, don't simply propose anything in your new media plan, think carefully and more in-depth, you will get the meaning and might achieve what you want!

Thank you! See you soon!